What is a Service Culture?
Great customer service requires a service culture, and Accelerator’s Service Culture Model™ helps organisations consider how this is achieved
Service Culture Model
Working on the principle that all organisations benefit from loyal customers / users who will be
advocates for their products and services, and then moving backwards from right to left:
Loyalty / advocacy will only exist if customers trust the brand
Trust is generated from a confident, consistent service with clear proposition of added value compared to others
These outcomes stem from conscious actions relating to people and organisation, together with a willingness to look at the perception of your own company in the ‘outside world’.
As used by CIM Academy in their delivery of the Customer Experience module of the Certificate in Professional Marketing