What is a Service Culture?

Great customer service requires a service culture, and Accelerator’s Service Culture Model™ helps organisations consider how this is achieved


Service Culture Model

Working on the principle that all organisations benefit from loyal customers / users who will be
advocates for their products and services, and then moving backwards from right to left:

 Loyalty / advocacy will only exist if customers trust the brand

 Trust is generated from a confident, consistent service with clear proposition of added value compared to others

 These outcomes stem from conscious actions relating to people and organisation, together with a willingness to look at the perception of your own company in the ‘outside world’.

What is a Service Culture?/

As used by CIM Academy in their delivery of the Customer Experience module of the Certificate in Professional Marketing


Try our Service Culture Challenge